Search Engine
Pay Per Click (PPC)
SEO & eMarketing
Web Design &
Today I met with some clients that weren’t sure whether to dedicate their budget to 100% PPC (pay-per-click advertising) or balance it with some healthy Search Engine Optimization. My answer is nearly always you need both. PPC contributes to SEO and also brings in potential clients that would otherwise not be reachable. And SEO can lower the cost of your PPC campaign (improving your AdWords quality score).
The fact is offline media like magazines and newspaper are slowly dying and becoming less effective for marketing. With SEO we can distribute content and information about your website and products to literally 1000′s of websites where it has the potential to reach millions of people. If you need to stop the SEO service, the affects will last on much longer than advertisement that is only in circulation for 1 week or 1 month (newspaper / magazine).
With SEO it is much easier to track the ROI than doing guess work with print advertising. Marketing Bangkok provides monthly SEO services with guaranteed results! Our monthly campaigns are usually cheaper than most print advertising, and the difference is ridiculous! You have to see for yourself.
December 16, 2010 - 4:38 pm
“My answer is nearly always you need both. PPC contributes to SEO and also brings in potential clients that would otherwise not be reachable. And SEO can lower the cost of your PPC campaign (improving your AdWords quality score).”
Are you sure that this is so?
December 16, 2010 - 5:59 pm
Yes, for smaller sites it’s hard to gain more traffic, PPC can dramatically increase this. Traffic to your website is definitely one of the 200 signals Google uses to rank your website.
So by using PPC you’ve got a chance to increase your own organic rank and get more traffic.