Another Poor Use Of AdWords

Many times while browsing the internet I come across poorly constructed ads. For the benefit of this blog, I click on these ads to research their disastrous attempt and online advertising. When clicking on a poorly setup ad, the landing page of that ad usually isn’t much better. When running a Google AdWords campaign there are many factors to which will determine if your campaign is a success or failure. Being a certified Google AdWords Partner Company, Marketing Bangkok is one of the few experts who specialise in the setup, management and optimization for effective English and Thai ad campaigns in Thailand.

A lot of companies are very uneducated and naive when it comes to SEO & PPC. They often choose to have their webmaster, IT or marketing manager setup and run their online campaigns. You will see this in the following example that I stumbled across while enjoying some YouTube videos.

The Advert

Firstly this Ad doesn’t explain anything about the company “Pepscorp” therefore anyone who clicks on the ad is just going to be as random as me clicking on the ad. Remember every time someone clicks on the ad it costs money! That’s why it’s insane to have an ad firstly reach unqualified people, and secondly doesn’t clearly and effectively market anything other than a name.

The company should of setup their ad with their company logo, some sort of sales text and a call to action. This would have let people know who they are, what they’re marketing, and why they should buy from this company.

The Landing Page

After clicking on the Ad you get taken to this really awful looking website, like something out of the early 90′s selling industrial and commercial equipment. I wonder if they even ship their products to Thailand? If not why is the ad running in Thailand. Probably because the person who setup the ad set the ad to run in all countries. And this is usually the case for every company that runs their Google AdWords in-house.

The results from Pepscorp AdWords campaign is likely to be very unsuccessful. Judging by their location targeting, their advert and website they have probably also setup the user targeting as well.

Google AdWords is a great way to generate traffic to your website instantly, track conversions and get your online business booming. However when it is setup incorrectly or not optimised correctly, you end up with fewer conversions and a higher cost per click. Marketing Bangkok is here to help, being a Certified Partner Company with tons of experience in online marketing and managing the AdWords campaigns for companies from all industries we can achieve the following;

• Research your target audience.
• Create effective ads that will attract clicks from people interested in your product.
• Improve quality score resulting in cheaper average cost-per-click and higher ad positions.
• Track conversion rates and then optimize your account to target the ads and keywords which are converting into a sale/lead.