If you own or run a website and are not following these six tactics for properly linking your website together then you’re losing Google traffic as you read this. First some definitions. Internal linking is the links on your website that point to other pages within your same website. External linking is when you link to another website. Tactics are specific things to do to achieve desired results, or any mode of procedure for gaining advantage or success.

There are things you can do when developing or refining your internal linking structure. If you carry out the following tactics, you’re going to achieve two things. One, you’ll make your website better from a user’s perspective. Two, you’ll rank better in Google. And it’s no coincidence that Google rewards you for doing things that make the website user’s experience easier and better. In fact, the most important thing I can recommend is that you create, design and link your website together in a way that benefits the visitor first. Your visitors are most important, not Google rankings. (more…)

Google is the Bad Egg of Internet Marketing & M-L-M. With so many accounts slapped and closed down for good, Top Gurus are turning to Facebook advertising as a far superior option for cheap targeted traffíc.

Don’t Put Your Eggs in One Marketing Basket

Savvy Pro marketers like our members aren’t panicking – we’ve always had a back up plan on the go. Our advice has been simple – don’t put all your eggs in one basket – especially Google’s! If you’re using Pay Per Click Advertising, then make sure you also have some SEO going on – to generate organic traffic. (more…)

Time and time again I hear webmasters complaining about their websites getting slapped. In fact, if you take a look at Google’s official webmaster forum, you’ll be shocked at the number of new threads where business owners are pleading with the moderators for a reason why their site has dropped 10 pages down the rankings.

It’s soon brought to their attention that the moderators have no control over the listings and nine times out of 10 there’s nothing they can do to resurrect their sites’ rankings other than playing the waiting game. (more…)

As we have all heard, titles are a very important part of anything. Especially when it comes to designing web sites, the title says it all. The title element is how your site is understood by your visitor and also by search robots. In the past people would stuff their titles with as many keywords as they could think of to ensure that search engines would pick up the keywords and they would rank higher. That really isn’t the point and so search robots ever since have given less importance to titles. (more…)

If you’ve been involved in marketing of any kind over the last two decades, I’m sure you’ve heard the saying, “content is King.” Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.

To completely over-simplify things, the applications are what make it possible for us to create, share, and use the content we find on the Internet. So to say content is King, you’d have to also say that the applications are Queen in order to have a more complete view of the Internet. There are all kinds of applications from the browsers that make surfing the Internet possible to all sorts of applications that manage and deliver the content. (more…)

Linking is the mechanism that connects all the pages on the Internet. You’ve got links throughout your website to let people navigate their way around. You may have links going out to other web sites that you think will be useful for your visitors. And hopefully you have links coming into your web site from independent sources.

All types of links can impact your search engine optimization results, helping determine where your web site shows up online. Though the hardest to control, inbound links pointing to your site can make the biggest impact. (more…)

Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley… but you’re having real trouble getting out of the harbor and you can’t figure out why!

You investigate, and you find that beneath the surface your beautiful boat has a number of slow, silent, leaks. None of them are big enough to sink you on their own, so there’s no obvious immediate crisis – just a constant drain on your efficiency and your speed. (more…)

I don’t think there’s any question that you need a web presence to survive in today’s business climate. But do you still need a traditional website, or has the web moved on in that regard?

First off, let me be perfectly clear in that I’m not advising anybody not to have a website. That said, there are a lot of ways to have a web presence without actually having a site, and let’s face it – maintaining a site (let alone a successful one) takes time, money, and resources. (more…)

Everyone’s buzzing about the new social media launch from Google dubbed “Google Buzz.” While millions of people are checking out the great new features it brings and new worlds of communication it has literally just opened up, all of us in the search engine optimization profession are asking, “How Will it Affect Local SEO?” (more…)

Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.

Now, new data released by Facebook and third party researchers show just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. And important for business. (more…)