Are SEOs The “Bad Guys?”

There have been a couple of pretty interesting articles written lately that ask a legitimate (if not somewhat sensationalized) question: Does Google consider SEOs to be criminals?

SEOs being SEOs are, by definition, people who make a living trying to manipulate the results of search engines. Now, before you eat me alive here… I don’t necessarily mean manipulate in a negative sense. But in many aspects ‘optimization’ and ‘manipulation’ are somewhat interchangeable terms. An SEO ‘optimizes’ a site in an attempt to enhance that site’s search engine rank or placement. By moving a site in the results, you are, by definition, manipulating the results.

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