Social Media Impacting SEO?

As an SEO company it is always our job to always stay on top and find new ways to constantly improve our clients rankings against their competitors. One of these ways is by staying on top of how Google and other engines determine how to rank your website. This is constantly changing and earlier this year we saw website speed and server location come into play a big role in how localized keywords would rank.

It pretty well known by now that when Google bots check and index your website, your site is compared with Google’s own list of 200 different signals. Here is an example of just some of those signals,

• Page Rank
• Hyperlinked search term in inbound links
• Search terms within page title
• Search terms within content
• Bold search terms within content
• Speed & Location of website

Just to name a few. Based on how your website does with these signals is how well your website will rank for certain keywords is determined. Well earlier this year there were talks of agreements between Google and Facebook + Twitter to allow Google bots to crawl content posted on each social media network, however at the time we did not know how this data would come into play.

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