
(You really want to avoid taking these kind of emails seriously.)
If you have, or are considering exchanging links with someone that has contacted you via email for SEO purposes, then this is a must read post.
Everyday we get emails from other “webmasters” or “SEOS” wishing to exchange links with one of our many websites. The reason why they’re doing this is because they want to build back links into their website to improve their own Search Engine rankings. Now if you are not already aware, incoming links into your website play a vital role in search engine optimization and how your website is positioned in the search engine rankings. There are a couple of reasons for this, for example if you have two websites, both with quality content, both are equally optimized, then the only way to tell which site is of higher quality is by the number of incoming links. Remember Google wants to provide the BEST result to their customers. Each link is like a vote coming into your website, but not all links are equal.
You can determine the value of a link by checking the page rank of the page that you are trying to acquire a link from. Page Rank is determined by the number of incoming links, websites content, and traffic. Websites with a high page rank are considered authority websites and a link by them is definitely going to boost your own websites value. Also when looking to build links you need to be aware of the ratio of incoming to external links is. If there is an excessive amount of external links on the website then the value of the link decreases.
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