There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?

Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain. (more…)

Web video is a communication technique that provides a viewer-experience that delivers several big advantages over broadcast: first, the length of your presentation is for the most part a non issue other than the degree to which your content and delivery holds your audience’s attention; second, the cost to produce and present professional online video is far more affordable than broadcast; and third, Web video provides the chance to intellectually and emotionally engage your audience with a memorable viewing experience, and involve them physically by prompting direct-response action. On the other hand, broadcast does provide a mass audience, but not necessarily an attentive one like your website. (more…)

You’ve just built your website and you want to show up on the search engines. You start reading about SEO and one of the first things that jumps out at you is something called “Google PageRank.” You know about the big dog of the search engines, but what is PageRank and why is it important in what you’re trying to do?

Any good marketing coach can explain that easily. If your site is placing high in free (organic) search results, you’re getting free advertising. Notice the word “free.” That’s always a good thing. Building a strong PageRank (PR) by getting good quality links coming in to your site takes time, but it isn’t going to eat a hole in your pocketbook. (more…)

While ostensibly aimed at helping Google target potential weaknesses in its own product pages, and of no direct use to SEOs, there is nonetheless more than a little gold to be found here, if one just examines the document in a little more depth. So while the post at Google’s Webmaster Central Blog is already beginning to bristle with comments lamenting the fact that this isn’t a clear treasure map to the search-ranking mother lode, it’s worth sifting through the Report Card to see what informational nuggets are hidden inside. (more…)

Many small business owners are already on Facebook but are either still not sure that it is a good use of their time, or they see its potential but are just confused about how exactly it can work for them.

Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results? (more…)

Link building might be a necessary step, but very few of us like doing it. It’s boring. It’s monotonous. It gets aggravating, but I figure the best way to get over it and actually enjoy the work is to concentrate on two things: diversification and creativity.

Diversification is important for more than just maintaining your sanity too. It stops you from making a huge mistake. Consider, for example, if Google outright ignored links from directories. Would your site’s rankings survive? What if Google said they no longer counted links from article marketing and press releases? (more…)

If you’ve been involved in marketing of any kind over the last two decades, I’m sure you’ve heard the saying, “content is King.” Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.

To completely over-simplify things, the applications are what make it possible for us to create, share, and use the content we find on the Internet. So to say content is King, you’d have to also say that the applications are Queen in order to have a more complete view of the Internet. There are all kinds of applications from the browsers that make surfing the Internet possible to all sorts of applications that manage and deliver the content. (more…)

Familiar Marketing Tactics Can Also Work for Journalists

When businesses think about search and social media, a great deal of the time they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from their Facebook news feed. Have you considered how channels like search and social media are used by media outlets and journalists? The fact of the matter is that journalists and bloggers alike utilize both to a great extent while covering their beats. (more…)

Frankly, the biggest search engine optimization mistake you can make is not doing any SEO at all. It’s amazíng how many people believe “if you build it, they will come.” Marketing coaching makes one thing clear. Just putting a site up on the Internet won’t get you the traffic you want or need. By the same token, building a site and then thinking about SEO after the fact is a bad plan too. SEO needs to be at the heart of your Web plans from day one, and it’s a job that isn’t ever “finished.”

Learn What’s Bad For SEO And Don’t Do It

If you take a drawing class, one of the first things you’ll learn is that it’s easier to look at the negative space than at the object itself. That means that as a beginner, you have a better shot at recreating the funky-looking space between the apple and the pear than drawing the fruit the first time you pick up a pencil. And you don’t get so discouraged when your results aren’t perfect. That’s a good concept to carry into online marketing. (more…)

Nearly all internet marketing professionals use video as one of the core methods for marketing their business. These ten tips aim to help you get started creating short, attractive, effective videos based on solid keywords that convert and that stand the test of time.

Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle. (more…)