Why SEO is Important!

Today I met with some clients that weren’t sure whether to dedicate their budget to 100% PPC (pay-per-click advertising) or balance it with some healthy Search Engine Optimization. My answer is nearly always you need both. PPC contributes to SEO and also brings in potential clients that would otherwise not be reachable. And SEO can lower the cost of your PPC campaign (improving your AdWords quality score).

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