After years of running websites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google.

And that statement has to be refined even further, it’s all about obtaining top keyword rankings and keeping them at the top. You must consistently keep your keywords in the top spots on that all important first page of SERPs since your keyword rankings can make or break your online marketing. (more…)

Refusing to sit still long enough for anyone to catch up, Google has rolled out another Labs experiment to the public. Google Social Search Beta launched last October, hard on the heels of Personalized Search. But this week, Google graduated Social Search out of Labs and into the public sphere.

What Is Google Social Search?

As we become increasingly connected online, we start to build around ourselves a community of people that we have regular contact with and websites where we spend much of our time. This is called our social network. Now Google has worked out a way to measure and leverage these individual social networks so they influence the search results we see. Those results therefore become more relevant to us and more influential over time. (more…)

You probably don’t need to read the latest advice from the marketing online consultants to figure out the basic idea behind link building. Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online consultant would have to admit that doing that is just not as easy as it sounds.

More Is Not Better In Link Building

Just going out and getting a bunch of links won’t necessarily help your site. You need quality links to get higher search rankings. But sometimes figuring out what makes one link better than another is tough. This is where you do need to keep up with what the marketing consultants are recommending or you may just be wasting your time. (more…)

You’re reading ReelSEO where we talk about how important search engine optimization is for online video marketing and advertising. Sometimes we wonder if anyone ever listens. Sometimes we know you are. Today we present you with evidence as to why you should have been paying attention all along (not saying that you weren’t, just offering proof).

Knowledge Networks just put out a report How People Use Video Navigation. The report looks at how US video viewers chose videos to watch and what platforms to watch them on. The number one way they found video? We’ll get to that in a minute. (more…)

Don’t exactly know what it is about starting a new year of marketing online, but I always stop and take a hard look at all my marketing tactics and methods. Article marketing is always at the top of my list, mainly because it is and has always been the cornerstone of everything I do on the web.

By cornerstone I mean it is the key to basically all of my online earnings. Without article marketing I wouldn’t be a full-time online marketer – it’s as simple as that. No articles, no income.

Articles bring in the targeted traffíc. Articles build those all important one-way backlinks. Articles build those even more important top rankings in Google for your chosen keywords. Articles build your online reputation and credibility in the eyes of your visitors. (more…)

Let’s revisit an article I wrote in May 2009. It was titled “Seven Reasons Why Google Did Not Find Your Video”.

Several excellent questions have come up concerning this article. Make sure that you tag your video with keyword tags was the title of the first of the seven reasons in that posting.

Question: How do you properly tag your video for the best positioning by the search engines? Long-tail Tagging your video means attaching keywords that will describe your video. In addition, you want these keyword tags to be “long-tail”. An example of long-tail title would be “Baton Rouge Subdivision Video Tour Monticello 70814″. Then, take some of these words in the title and put them in your keyword list. (more…)

While adding video to your online store isn’t exactly new, it is still a medium in its infancy.  Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not.  In other words, just by adding product videos to your site, whether they’re watched or not, will help move products. (more…)

It appears Google has recently changed its algorithm for Local Business Listings by only giving the top spots to those feeding the search engine’s ever increasing need for content. Keep reading to learn what are Google Local Business Listings, what’s changed recently, as well as how to optimize so your local business is on top of the map.

Google Local Business Listings are different than organic or pay-per-click listings. They typically only show up when the user types a service oriented business followed by the city for their search. A large map from Google Maps appears alongside up to ten URLs with a phone number by each. If you need more than ten listings you can click in “More Results from ‘Insert City’ “ and you’ll be taken to a map with alphabetically lettered red pegs for each register business on Google Maps. (more…)

What is Google Image Search?

Google has a dedicated version of its search engine called Image Search which helps find images. Claiming to be the most comprehensive image search facility on the web, it has billions of images from websites already within its index. When searching for images, you can tailor the search for various sizes and choose a specific type of image you’re looking for, such as a photo, clipart or head shot.

When clicking on a image, the image will load as a preview in one frame, whilst showing the website the image is from in a frame below. This gives you the option of visiting the website or enlarging the image to full size. Google Image Search is popular. It actually gets more traffic than Yahoo, Window Live Search and Ask Jeeves. (more…)

Presenting Value in Marketing Communication

Eisenberg’s four reasons to buy are really a variation on Maslow’s Hierarchy of Needs that form a pyramid of need, want, and desire: the basis for everything we require and everything we crave, starting with survival and ending with self-fulfillment. Most of us have moved up the pyramid from basic survival and procreation needs to more sophisticated desires based on belonging, identity, and self-actualization, the elements that form an Emotional Value Marketing Proposition.

Most sophisticated marketers understand the power and importance of self-actualization as an emotional trigger upon which a brand identity can be established and promoted; however a distinction must be made between the audience’s desire for individual fulfillment and a company’s objective of meeting its marketing goals.  (more…)